1 Rolling your “beacon happy” urges and take the time to plan and test how you’re going to deploy them in your stores. Rather than rolling out the technology across your entire retail operation, opt to do it at one or two stores to start. Doing so will not only allow to have a view on initial bugs and problems, but your tests will also surface initial shopper feedback that you can use to refine your efforts. For instance, you may learn that customers get annoyed after they receive a certain number of offers or get targeted in a ceratin way. Its ok to start pitching fruits in the beginning but try to figure out what your customers are really interested in. Iterate often, test new ideas while killing features that no customer is interested in

2 Not training your staff properly. The success of beacons in your store doesnot just rely on the gadget themselves, but also on your staff. So see to it that all your associates are familar with how the app works, not just from a retailers prospective but also from the customer side. Since beacons are new technology, retailers looking to deploy it in their stores must train all sales associates to understand how to use the app and how to adress customer questions and concerns. For example , most beacons solutions can notify your staff when an existing customer walks into the store. In this case your associates should know to pull up that shoppers purchase history so they can approach them in a relevant way. They should also be aware of the beacon messages that each shopper receives.

3 Using beacons solely for sales purposes. The uses of beacons can go beyond the realm of sales. You can alson leverage the technology to engage shoppers and provide better customer service For exemple Tesco use beacons to notify customers when they orders are ready , so shoppers can make better use of their wait time. In case of big store, you should lokk into using beacons for mapping purposes ou using beacons for fun and entertainment.

4 Not integrating beacon technology with your other systems or solutions. Beacons work fine on their own, but they will work better when you connect them will your other systems or solutions.

Source: New York Times-

Roughly 70% of all corporate mergers fail according Bain&Company. Altough mergers can head south for many reasons, difficulties created by cultural differences at merged companies seem to play a significant role. In a 2009, Mc Kinsey survey on post merger integration, 92% of respondents said their companies would have beneficied substantially from better cultural undersatnding prior the merger , with 70 % stated that too little effort have been smend into resolving cultural issues during the integration period; “In a small company, you have to look out a merger as you would a marriage in that you’re going to spend so much time together”. Sometimes merger even very similar companies can cause surprises. People thought our leadership styles and cultures were exactly the same but everything that is a little bit different rubbed people the wrong way”. The merger process can be traumatic for owners and employees.Here are tips to help smooth the tansition:

1 Examine your motives
Ask why you want to merge and what you expect to get out of the union3 you have to understand the sensivity of tuining something you have built from the bottom up into a different animal”
2 Prepare your employees for change
They are more differences between the two cultures that you might expect. Be ready to take cultural concerns seriously
3 Set common goals
Every one has to be on the same page and share similar business goals
4 Define new roles
Clearly define responsibilities and the chain of command

1 Lowgrowth consumer markets: Despite growth returning to the world economy following the recession of the last 3 years, the risk remains significant. The retailing in Europe is” a zero-sumgame where a player’s gain in another’s loss”
2 Regulations and compilance: Often contradictory pressures regarding environmental impact, efficiency and security of key infrastructure
3 Inability control cost/rising input prices:” Low margins mean that costs have major effect on profitability” 73% of retail respondents had focused on cutting sales, general and and administrative expenses, while 11% had targeted cost of goods and services
4 Inability to benefit from e-commerce
5 Wrong price image: Price image can often be more important in determining sales than actual product prices. Adjusting complex pricing and branding stratégies to adapt to trends such as shifting consumer behavior is therefore constant challenge.
6 Supply chain disruptions: Recent “black swan” events have highlighted the vulnerability to supply chain disruptions of companies in both developed world and in emerging market
7 Inability to penetrate emerging markets
8 Failure to respond to shifting consumer behavior: During the recent recession, consumers reduced consumption, cut back on lavish and impulsive shopping behavior and increasingly used online price-comparison sites.
9 Sourcing: However, in a globally diverse market where retailers tap into different geographical locations, sourcing risks can have large impacts on costs , profitability and market position.
10 Volability in commercial real estate markets: Retailers are impacted both directly and indirectly by realestate market volability.

50% of the 100 first retailers in Usa testing I Beacons this year but most retailers today are still insure about where to begin or how to interate beacons with their marketing strategy. The 3 critical components for your I Beacon Retail strategy are:

1 Your mobile application

If you are looking to adopt beacons for your sonsumer facing app, then the first thing that you should consider is the success of your own retail app. With two questions: Is it widely downloaded . Does it have a good number of engaged users. A strong engaged user base plays a key role in the success of a consumer facingapp.

2 Integrating beacons with the rest of your marketing strategy

Beacons on their own, will only end up adding more and more data to your system. Once the data provided by beacons is combined with other in store strategies it will help you to deliver relevant messaging to your customers. Your beacon solution need to be well aligned with your current marketing strategy that may include a CRM, a loyalty program, e commerce platform , pos system and a mobile strategy.

3  Running a beacon strategy

It is a good practice to start with a small pilot with a limited set of people and at a few locations. Keeping closed and limited project will help you manage the project better.

1Ibeacons use bluetooth low energy: This way businesses can set up the ibeacon transmitters that have signals up to 500 feet away without wifi,gps, or 36/46 and use much less energy to do it. The small wireless sensors are cheap(between 5$ and 20$each) and they could soon even cheaper. 2 Apple is integrating i beacons into retail stores: Apple introduced i beacon with IOS 7 and have integrated into 254 Apple retail stores to help with store events, genus bar appointments and online orders. 3 Companies want i Beacons for the Big data: Businesses and retailers now have a direct way to find out what custormers are doing and can pinpoint exactly where in the store they are doing it. That way they can send you personnalized messages and deals when you enter the store so you will have a better idea of what to buy or can utilize coupons or other deals more effectively. 4 I Beacons are being integrated into led lights: General Electric is introducing Led lights that have bluetooth Le for i Beacon fuctionnality. Philips is also jumping on the bordwagon piloting beacons in theit lights in a grocery store in Germany, so the light can relay information to smartphones. 5 Retailers are already planning and implementing I Beacons: Walmart announced in April 2014 that they are also using beacons in some of the stores as well Macy’s departement stores in New-york and San francisco. They are introduced to track shoppers movements through out the stores and offer them special deals as well as their home shopping experiences to their in store experiences. Major league Baseball also announced plans to use i beacons at 20 parks across the country starting with NY  Mets. 6 Android users can acess the I Beacon platform although it’s only for Android 4.3 or higher: A special SDK must be downloaded by Android users to access the notifications and ineractivity with I Beacons. Dantzing was levelspeed earlier this year specifically for Android. 7 Beacons offers shoppers a more streamlined experience. For the consumer experience, i Beacon is more about proximity, more tan location. Customers can find and watch videos, receive coupons and other discounts in real time. If you open a store spp that utilizes i Beacon, you can receive directions to an aisle you need to get in the grocery, see where others sales for the similar product are or find better deals or coupons. In the Barclay center in Brooklyn whre i Beacons notify you to possible seat upgrades at a discounted rate as soon as you walk in the door. 8 I beacons could also disrupt other industries: The I beacon ecosystem also has the ptential to change other industries( Special events, concerts, sport games and festivals). I beacon is used in a festival to deliver badges and help fans communicate about individual concerts. It could enable the smart home as well. 9 I Beacons have some competition but it’s fragmented: They are several brands of beacons such as Estimote. IN London in Heathrow Airport, Virgin Atlantic installed to display a customers boarding pass when they approach the gate. 10 They are natural privacy concerns with i beacons: Although Apple said that I Beacon is simply a location tool and does not gather excessive data or track users privacy remains a concern that consumers and businesses wil have to confront.